In the past 2014, more than half of the auto companies have not completed their sales targets, not only the auto companies that have suffered “twelve consecutive declinesâ€, but also FAW Toyota has repeatedly lowered the Japanese automakers whose sales targets have not yet been reached. There is sadness and joy. Last year, almost all European and American cars completed their sales targets. Dongfeng Citroen's sales growth rate was much higher than the industry's average growth rate for two consecutive years, becoming one of the fastest growing car brands in the industry. Gantry Loader With Two CNC Machines Gantry Loader With Two Cnc Machines,Self Loading Lathe,Unmanned Turning Production,Double Lathes With Gantry Loader,Gantry Loader For Lathes and Machine Tools Qingdao Jiujin Machinery Co., Ltd , https://www.jiuinmachine.com
Unsatisfactory sales results last year, coupled with industry associations such as China Association of Automobile Manufacturers, generally predict that sales growth will be around 7% next year, which has begun to affect many auto companies to set sales targets for 2015. Judging from the current car sales target, most car companies are swaying their sales targets in 2015. Even the fast-growing Dongfeng Citroen target is about 9%, which is also lower than the previous year's 14.3%, which will ensure annual sales. It reached 350,000 vehicles.
Chen Hao, general manager of Dongfeng Citroen, told the "Securities Daily" reporter that next year's market growth rate will not be as fast as last year and this year, I guess it is around 7%, so our target will not be set too high, as long as we win the market .
European and American cars complete sales target China Automobile Industry Association data show that in 2014, automobile production and sales completed 23,722,900 and 23,419,900 respectively, an increase of 7.3% and 6.9% respectively over the previous year, showing a steady growth trend, but the growth rate of production and sales Last year, it dropped by 7.5 and 7 percentage points respectively.
Chen Shihua, director of the Industry Information Department of China Association of Automobile Manufacturers, said that although the total amount of production and sales in China is still the highest in the world, the growth rate in 2014 has been greatly slowed down compared with the previous year.
Last year, among the various car companies in the country, only the lowest base of the Japanese car, Changan Mazda, completed its mission – its target number is only 100,000 units; the mainstream independent brands are almost completely destroyed, and only Changan Automobile has achieved sales expectations; Although Dongfeng Yueda Kia failed to complete, it was quite close to the target number; almost all European and American cars completed their sales targets.
Among the European and American cars, it is worth mentioning that the French car company Dongfeng Citroen. Since 2013, Dongfeng Citroen sales have been rising year after year and are constantly refreshing. In 2013 and 2014, the sales growth rate reached 25% and 14.3% respectively, far higher than the industry average growth rate, and became one of the fastest growing automobile brands in the industry. In the past 2014, Dongfeng Citroen's vehicle sales exceeded 320,000 units. Its main models have achieved even better results in the market segment. In the first year of the launch of the new Elysee, the total sales volume exceeded 120,000 units and became another star model of the Dongfeng Citroen brand; the high-end high-performance mid-size car C4L sold 65,896 units, new Sega sales also reached 92,517 vehicles.
In 2014, Dongfeng Citroen's sales increased sharply, mainly due to technological innovation and product advancement. In 2014, Dongfeng Citroen's models and technologies were upgraded across the board. In terms of technology, the eight-year-old "International Engine of the Year" 1.6THP turbocharged direct injection engine and CITROEN CONNECT intelligent in-vehicle interconnection system have been widely used in Dongfeng Citroen's main models. With the launch of the first SUV C3-XR, Dongfeng Citroen has realized the layout of the three main models of the mid-to-high-end C5, the mid-size C4L, the new Sega, and the new Elysee, firmly occupying the main market segment of automobile consumption.
At the same time, the ever-increasing service has become the "hidden" strength of Dongfeng Citroen. In 2014, in the 2014 China Automotive Sales Satisfaction (SSI) and After-Sales Service Satisfaction (CSI) report released by JDPower Asia Pacific, Dongfeng Citroen won the first and third good results respectively, becoming the only one for two consecutive years. In the SSI & CSI rankings, they are among the top three car brands.
Dongfeng Citroen’s target of 350,000 vehicles, Deputy Secretary-General of China Association of Automobile Manufacturers, Shi Jianhua, said that the sales growth of 6.86% in China’s auto market in 2014 was lower than the 8%-10% annual sales growth forecast of China Automobile Association in early 2014. Mainly due to the overall cooling of the macro economy in 2014. This situation may continue in 2015.
To this end, the China Association of Automobile Manufacturers expects the year-on-year growth rate to be around 7% in 2015, so many car companies showed more rationality when setting the 2015 sales target.
Even Dongfeng Citroen, which has grown rapidly in 2014, has not lost its rationality. “2015 is the closing year of Dongfeng Citroen Longteng C. It will fully realize the leap in brand, product technology and service. Dongfeng Citroen will target annual sales volume of 350,000 units,†Chen said.
On the basis of comprehensive product technology in 2014, in 2015, Dongfeng Citroen will also be fully equipped with “T+STT†core power to create 1.2THP+1.6THP+1.8THP+STT engine intelligent start-stop micro-mixing new energy technology. The industry's strongest T-power combination, the powertrain achieved a comprehensive upgrade. New equipment and new technologies such as blind spot detection and automatic parking are also being promoted and applied.
In terms of product layout, Dongfeng Citroen will also make further efforts. C4L 1.2THP and C5 1.8THP will also be officially launched. The imported cars C4 AirCross and C4 Picasso will also be officially sold at Dongfeng Citroen's authorized outlets, bringing more choices to consumers. At the same time, a new mid-size car will be launched before the end of the year.
According to industry experts, with the upgrade of Dongfeng Citroen powertrain, new products and new technologies are continuously introduced, and the brand image is improved after the integration of Citroen's imported car business. In 2015, Dongfeng Citroen's sales target of 350,000 vehicles is expected to be completed.